primark.com

The site is hosted on Akamai's infrastructure, global content delivery network (CDN) and cloud service provider that accelerates and secures web content delivery, streaming media, and application performance.

Detected: Akamai

Google Fonts underpins the site's Fonts capabilities, handling the specialised requirements of this domain.

Detected: Google fonts

Search engine optimization is supported by Schema.org plus 1 additional tool, improving discoverability and search rankings.

Detected: Schema Org, Organization schema

Evergage underpins the site's Personalization capabilities, handling the specialised requirements of this domain.

Detected: Evergage

OneTrust is the chosen Compliance solution here, integrating with the rest of the stack to serve its specific purpose.

Detected: Onetrust

Conversion attribution is tracked across Google Conversion Tracking and TikTok Conversion Tracking Pixel, connecting ad spend to real business outcomes.

Detected: Google conversion tracking, Tiktok conversion tracking pixel

Marketing and analytics tags are deployed through Optanon, centralizing script management and reducing the need for direct code changes when adding or updating tracking pixels.

Detected: Optanon

Security measures are implemented through HSTS (HTTP Strict Transport Security), protecting both the site and its users from threats.

Detected: Hsts (http strict transport security)

Salesforce SPF is the chosen Email Security solution here, integrating with the rest of the stack to serve its specific purpose.

Detected: Salesforce spf

The front-end layer is assembled from react and nextjs, combining the frameworks and tools that produce everything visitors see and interact with.

Detected: React, Nextjs

Location and mapping features are powered by ol, openLayers is a high-performance library for displaying map data in web browsers.

Detected: Ol

Help Scout Beacon gives visitors a direct line to get help, handling inquiries through chat, ticketing, or a knowledge base without them ever leaving the site.

Detected: Help scout beacon

color is the chosen Libraries — Utilities solution here, integrating with the rest of the stack to serve its specific purpose.

Detected: Color