Best Hotjar Alternatives 2026
Hotjar's free plan is very limited and paid tiers get expensive fast. The good news: Microsoft Clarity is 100% free with unlimited heatmaps and session recordings. We compare all the top Hotjar alternatives so you can choose the right tool for your site.
💡 Strong Hook: Microsoft Clarity is a completely free Hotjar alternative — unlimited heatmaps, session recordings, and behavioural analytics at zero cost, forever.
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Why People Leave Hotjar
The Dealbreaker: Cost vs Free Alternative
Hotjar's free plan limits you to just 35 daily sessions, which fills up fast on any decent-traffic website. The next tier jumps to $39/month (Observe) or $99/month for more capabilities. Meanwhile, Microsoft Clarity offers unlimited heatmaps and session recordings completely for free — no plan upgrades, no session caps, no credit card required. This is the most compelling reason teams are switching away from Hotjar in 2026.
Side-by-Side Comparison
| Feature | Microsoft Clarity | FullStory | Mouseflow | Crazy Egg |
|---|---|---|---|---|
| Price | 100% Free | Free limited / Paid | From $31/mo | From $49/mo |
| Heatmaps | ✅ Unlimited | ✅ Yes | ✅ Yes | ✅ Yes |
| Session Recordings | ✅ Unlimited | ✅ Yes | ✅ Yes | ✅ Yes |
| Key Strength | Completely free forever | Enterprise DX data | Form analytics | A/B testing included |
Individual Reviews
Microsoft Clarity
Microsoft Clarity is the standout free Hotjar alternative. It offers click heatmaps, scroll heatmaps, session recordings, rage-click and dead-click detection, and insights — all at absolutely zero cost. No session limits. No pageview caps. Just free, forever.
Pros
- 100% free — no paid tiers at all
- Unlimited session recordings & heatmaps
- Easy Shopify & GA4 integration
Cons
- No surveys or feedback widgets
- Data sent to Microsoft's servers
FullStory
FullStory is an enterprise-grade digital experience analytics platform. Beyond session replays, it provides DX data, frustration signals, and product intelligence for large-scale deployments. Trusted by many Fortune 500 companies.
Pros
- Powerful DX data & product analytics
- Excellent for enterprise teams
- Retroactive analysis on all captured data
Cons
- Expensive — enterprise pricing
- Overkill for small & medium sites
LogRocket
LogRocket combines session replay with frontend performance monitoring and error tracking, making it popular with engineering and product teams at SaaS companies. It helps connect UX issues directly to bug reports.
Pros
- Session replay + error monitoring combined
- Great for debugging UX-related bugs
- Free plan available (1,000 sessions/mo)
Cons
- More developer-focused than marketing
- Pricing scales quickly with session volume
Mouseflow
Mouseflow is a strong Hotjar competitor with heatmaps, session recordings, funnels, and form analytics. It's particularly popular with e-commerce teams for identifying where users drop off during checkout.
Pros
- Form analytics & funnel tracking
- Good GDPR tools built-in
- Free plan available (500 recordings/mo)
Cons
- Starts at $31/mo after free plan
- UI less polished than Hotjar
Crazy Egg
Crazy Egg is one of the original heatmap tools, offering click maps, scroll maps, A/B testing, and session recordings. It's well-established with a focus on conversion optimisation and landing page improvements.
Pros
- A/B testing included in all plans
- Good for conversion optimisation
- Easy-to-use visual reports
Cons
- Starts at $49/mo — no free plan
- Limited session recording depth
Frequently Asked Questions
Is there a completely free alternative to Hotjar?
Yes — Microsoft Clarity is 100% free with no session or pageview limits. It includes heatmaps, session recordings, and rage/dead-click detection at zero cost, with no paid tier whatsoever.
Why do people look for Hotjar alternatives?
Hotjar's free plan caps you at 35 daily sessions. As traffic grows, costs jump to $39–$99/month or more. Microsoft Clarity provides the same core features for free, making it the obvious first step for budget-conscious teams.
What is the best Hotjar alternative for enterprise teams?
FullStory and LogRocket are the best enterprise-grade Hotjar alternatives. FullStory offers DX data and product intelligence for large teams. LogRocket combines session replay with performance monitoring, making it popular with engineering-led organisations.
Does Microsoft Clarity have the same features as Hotjar?
Microsoft Clarity covers the core features — click heatmaps, scroll maps, and session recordings — at no cost. It lacks Hotjar's survey tools and feedback widgets, but for pure heatmap and session recording needs, Clarity is an excellent free replacement.
Which Hotjar alternative is best for e-commerce?
Crazy Egg is popular with e-commerce teams for its A/B testing, heatmaps, and scroll maps. Mouseflow is excellent for form and checkout funnel analysis. Microsoft Clarity integrates with Shopify and is free — a great starting point for any store.
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