ipsy.com
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Technology Stack Analysis
Web Reveal detected 9 technologies across 11 categories on ipsy.com. Explore the full technology stack below — from hosting and CDN to analytics, frameworks, and beyond.
SEO
1 technologySearch engine optimization is supported by Open Graph, improving discoverability and search rankings.
Detected: Open graph
CMS — Apps
1 technologyAfterpay underpins the site's CMS — Apps capabilities, handling the specialised requirements of this domain.
Detected: Afterpay
Frontend
1 technologyThe client-side interface is built with Next.js, production React framework for building high-performance websites and web applications with server-side rendering, static generation, and hybrid rendering patterns.
Detected: Next JS
Conversion Tracking
1 technologyConversion events are recorded using Google Conversion Tracking, free tool that shows what happens after a customer interacts with Google Ads, tracking purchases, sign-ups, phone calls, and other valuable actions on websites.
Detected: Google conversion tracking
Security
1 technologySecurity is strengthened with reCAPTCHA, free security service by Google that protects websites from spam and abuse by challenging humans and bots differently.
Detected: Recaptcha
Bot Detection
2 technologiesAutomated traffic is filtered through reCAPTCHA v2 and reCAPTCHA Enterprise, layering multiple detection signals to block bots while keeping the experience smooth for real users.
Detected: Recaptcha v2, Recaptcha enterprise
Analytics
1 technologyUser behavior and site performance are tracked using FullStory, digital experience analytics platform that captures and replays user sessions, providing insights into user behavior and experience issues.
Detected: Fullstory
Authentication
1 technologyNextAuth is the chosen Authentication solution here, integrating with the rest of the stack to serve its specific purpose.
Detected: Nextauth
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