magicalbutter.com

Content is managed through Shopify, major e-commerce platform that enables brands to launch and scale online stores with built-in checkout, product management, payments, and app integrations.

Detected: Shopify

Content delivery is accelerated through Cloudflare, global edge network platform that combines CDN acceleration, DNS, caching, web application firewall protection, bot management, and DDoS mitigation.

Detected: Cloudflare

User behavior and site performance are tracked using Google Tag Manager, tag management system that allows you to quickly update measurement codes and related code fragments on your website or mobile app without modifying the code directly.

Detected: Google tag manager

Customer support is powered by Tidio, customer communication platform combining AI chatbots and live chat to help businesses automate and personalise customer support.

Detected: Tidio

A 3-tool Standards Signals setup—Schema.org and Open Graph and 1 other technology—handles this functional area across the site.

Detected: Schema Org, Open graph, Twitter cards

PageFly and PushOwl and 10 other technologies form the CMS — Apps layer of this site, each addressing a distinct requirement in this domain.

Detected: Pagefly, Pushowl, Bold upsell, Opinew, Ecomposer, Help scout, Infinite options, Ali reviews, Brevo, Weglot, Trackingmore, Loox product reviews

The commerce experience is built on Rebuy, personalisation engine for Shopify that powers product recommendations, smart cart upsells, post-purchase offers, and AI-driven cross-sells.

Detected: Rebuy

The front-end layer is assembled from Bootstrap and React and 2 more, combining the frameworks and tools that produce everything visitors see and interact with.

Detected: Bootstrap, React, Preact, Ember

Payment processing is handled by Klarna, buy-now-pay-later payment solution offering flexible payment options and installment plans for e-commerce transactions worldwide. Additional payment tools provide alternative methods and enhanced functionality.

Detected: Klarna, Checkout SDK

JavaScript errors and crashes are captured by Rollbar, continuous code improvement platform that helps developers discover, predict, and resolve errors in real-time across all environments.

Detected: Rollbar

Ionic Framework underpins the site's Mobile Frameworks capabilities, handling the specialised requirements of this domain.

Detected: Ionic framework

Conversion attribution is tracked across TikTok Conversion Tracking Pixel and Twitter Conversion Tracking, connecting ad spend to real business outcomes.

Detected: Tiktok conversion tracking pixel, Twitter conversion tracking

Marketing and analytics tags are deployed through Google Conversion Linker, centralizing script management and reducing the need for direct code changes when adding or updating tracking pixels.

Detected: Google conversion linker

Bot traffic is screened using reCAPTCHA v2, Google's second-generation CAPTCHA solution that uses a checkbox ('I'm not a robot') or image challenges to verify that users are human, protecting websites from spam and automated abuse.

Detected: Recaptcha v2

Search engine optimization is supported by Organization Schema, improving discoverability and search rankings.

Detected: Organization schema

The Libraries side of this site runs on slick-carousel, a dedicated solution for this area of web infrastructure.

Detected: Slick Carousel

A 3-tool Libraries — Utilities setup—qs and currency.js and 1 other technology—handles this functional area across the site.

Detected: Qs, Currency JS, Color

The Libraries — UI Components side of this site runs on swiper, a dedicated solution for this area of web infrastructure.

Detected: Swiper

Google Optimize is the chosen Libraries — A/B Testing solution here, integrating with the rest of the stack to serve its specific purpose.

Detected: Google Optimize

ky is the chosen Libraries — Networking solution here, integrating with the rest of the stack to serve its specific purpose.

Detected: Ky

Server-side logic is handled by nhost, open-source Firebase alternative built on PostgreSQL, Hasura GraphQL, and authentication services.

Detected: Nhost