morphe.com
Be Unapologetically You and shop Morphe.com for iconic eyeshadow palettes, makeup brushes and lipsticks. A beauty brand created for the creators.
Technology Stack Analysis
Web Reveal detected 27 technologies across 20 categories on morphe.com. Explore the full technology stack below — from hosting and CDN to analytics, frameworks, and beyond.
CMS
1 technologyContent is managed through Shopify, major e-commerce platform that enables brands to launch and scale online stores with built-in checkout, product management, payments, and app integrations.
Detected: Shopify
CDN
1 technologyContent delivery is accelerated through Cloudflare, global edge network platform that combines CDN acceleration, DNS, caching, web application firewall protection, bot management, and DDoS mitigation.
Detected: Cloudflare
Analytics
1 technologyUser behavior and site performance are tracked using Google Tag Manager, tag management system that allows you to quickly update measurement codes and related code fragments on your website or mobile app without modifying the code directly.
Detected: Google tag manager
Fonts
1 technologyAdobe Fonts (Typekit) underpins the site's Fonts capabilities, handling the specialised requirements of this domain.
Detected: Adobe fonts (typekit)
SEO
4 technologiesSearch engine optimization is supported by SEMrush plus 3 additional tools, improving discoverability and search rankings.
Detected: Semrush, Ahrefs, Organization schema, Google webmaster
Standards Signals
2 technologiesA 2-tool Standards Signals setup—Schema.org and Open Graph—handles this functional area across the site.
Detected: Schema Org, Open graph
CMS — Security
1 technologyiThemes Security is the chosen CMS — Security solution here, integrating with the rest of the stack to serve its specific purpose.
Detected: Ithemes security
CMS — Apps
5 technologiesKlaviyo for Shopify and Appikon Back In Stock and 3 other technologies form the CMS — Apps layer of this site, each addressing a distinct requirement in this domain.
Detected: Klaviyo for shopify, Appikon back in stock, Gorgias, Help scout, Afterpay
Error Tracking
1 technologyJavaScript errors and crashes are captured by Rollbar, continuous code improvement platform that helps developers discover, predict, and resolve errors in real-time across all environments.
Detected: Rollbar
Commerce
1 technologyThe commerce experience is built on Rebuy, personalisation engine for Shopify that powers product recommendations, smart cart upsells, post-purchase offers, and AI-driven cross-sells.
Detected: Rebuy
Mobile Frameworks
1 technologyIonic Framework underpins the site's Mobile Frameworks capabilities, handling the specialised requirements of this domain.
Detected: Ionic framework
Tag Management
2 technologiesTag deployment is orchestrated by Google Conversion Linker and Optanon, keeping third-party scripts under a single governance layer.
Detected: Google conversion linker, Optanon
Libraries — Utilities
3 technologiesA 3-tool Libraries — Utilities setup—qs and currency.js and 1 other technology—handles this functional area across the site.
Detected: Qs, Currency JS, Color
Payment
1 technologyPayment processing is handled by Checkout SDK, provides tools for building custom payment checkout experiences.
Detected: Checkout SDK
Customer Support
1 technologyCustomer support is powered by Gorgias, customer support and helpdesk platform built for e-commerce teams.
Detected: Gorgias
Backend
1 technologyServer-side logic is handled by nhost, open-source Firebase alternative built on PostgreSQL, Hasura GraphQL, and authentication services.
Detected: Nhost
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